Gassner Heinz
Project
Gassner Heinz – Website Redesign & Brand Modernization
Introduction
Gassner Heinz is an Austrian company specializing in high-end tiling and interior design services. While their craftsmanship was top-tier, their online presence didn’t reflect the same level of quality. They partnered with Design Dive Solutions to redesign and develop a modern, responsive website that truly represented their premium service and legacy.
Problem Statement
- Outdated Website Design: The site lacked visual appeal and modern UI trends, making it appear dated to first-time visitors.
- Non-Responsive Layout: The website wasn’t optimized for mobile or tablet users, resulting in a poor user experience across devices.
- Unclear Information Hierarchy: Users struggled to navigate and understand service offerings due to inconsistent layouts and content presentation.
- No Clear Brand Identity: The website failed to visually represent the brand’s values, quality, and aesthetic standards.
- Slow Load Time & Poor SEO Structure: Technical issues impacted search visibility and user retention.
Solutions
- Reimagined the entire brand’s digital identity with clean, minimalistic visuals aligned with luxury design aesthetics.
- Delivered a fully responsive website using modern web technologies (HTML5, CSS3, JavaScript).
- Designed intuitive layouts and simplified the site architecture to improve navigation and user flow.
- Incorporated professional visuals, consistent typography, and a refined color palette to elevate brand perception.
- Optimized performance for fast load times and applied best SEO practices for improved visibility.
Our UI/UX design process wraps around your unique business needs
Stage 1
Stage 2
Stage 3
Stage 4
Stage 1
- UX Audit
- Onboarding
- Briefing & Onboarding
- Business/Product Goals
- Market Research
Stage 2
- UX Design
- Wireframes
- Prototyping
- User Testing
Stage 3
- UI Design
- Moodboard
- Concept Design
- UI Style Guide
- Layout Design
- Responsive/ Adpative
Stage 4
- Support Stage
- Control design implementation
Design Elements
Colors:
Mockup:
Logo:
Wireframe
Final Execution
- Built a sleek, responsive website that highlights Gassner Heinz’s services and craftsmanship.
- Enhanced brand image, making it feel trustworthy, high-end, and professional.
- Significantly improved mobile usability, visual storytelling, and user engagement.
- Positioned Gassner Heinz as a modern, premium service provider with a strong digital footprint.
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